There are two types of communication that can be seen within the business setting; external and internal. External communication involves the transfer of information either to or from individuals who are located outside the organization. Customers as well as other business associates are usually involved in external communication.
Communicating with customers is critical to the business and is what will keep them coming back time and time again. Establishing a positive rapport with your customer base will mean the difference between adequate sales and extreme success. Companies work every day with a wide variety of other companies who work hard to supply goods and services, as well as product parts and other important items. Knowing how to communicate with them is crucial to the success of overall operations. The goal of external communication is usually to obtain a favorable response to needs of the organization.
Internal communications involves the transmission of information between those individuals within the company. The aim of this type is usually to accomplish a variety of internal objectives.
Business management skills utilize both external and internal methods of communication in an effort to make necessary changes that will improve overall company operations. If a particular piece of information is not fully communicated, the end result could be a job performed incorrectly on the inside which could then result in customer dissatisfaction on the outside. To avoid this, all lines of communication should be left clearly open.
The best way to develop business management skills, like efficient internal and external communication, is to work out a plan and stick to it. Know what business strategies you wish to use and implement them on a regular basis. You should also be prepared to make changes where appropriate. Proper communication skills are an integral part of business management because without them, business transactions would not be accomplished.